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& nbsp; & nbsp; & nbsp; Nike and Adidas sneakers with local Chinese basketball Li Ning, Anta and other brands in China intense competition, through celebrity endorsements is one of their means of competition. Beijing time on July 26, US media reported that China's domestic footwear manufacturers creative star image speak but lets have a superstar endorsement of Nike, Adidas no favors, and Yao Ming's teammate is boycott Nike, Adidas effective weapon. & nbsp; & nbsp; & nbsp; NBA Finals television ratings hit a record low for the world's major basketball shoe, the 2006-07 season is a very difficult year, according to "Business Weekend "information provided by the major basketball shoe in sales in 2006 compared to last year fell by 16%. & nbsp; & nbsp; & nbsp; However, Nike's sales in the Chinese market and did not fall, but also maintain the recent growth trend. Last year, Adidas also announced a doubling in the next four years to China's Adidas store, reached 5000. & nbsp; & nbsp; & nbsp; after Nike and Adidas, two major international brands to enter China, China's domestic sports shoe manufacturers felt the tremendous pressure, but even so, Nike and Adidas are also wary of Li Ning, Anta , Olympic jordans on sale online and other local sports shoes, because they occupy the two shoe sneakers Chinese market remains no more than a third. & nbsp; & nbsp; & nbsp; However, there is still a little Chinese brand and the world sports brand can not be compared to that component of their endorser. Olympic 110 meters hurdles champion, 2008 Olympic Games could become China's most dazzling star Liu Xiang, Nike spokesman. This year has been the Bucks with the sixth overall pick Yi Jianlian NBA elected as early as the age of 16 have already signed a contract with Nike. & nbsp; & nbsp; & nbsp; become a fashion superstar endorsement, Chinese brands must make creative adjustments. Adidas, Li Ning to higher bids to become the Chinese team in 2008 Olympic Games sponsor, and will be broadcast in each broadcast advertising tournament between Central 5, when the Chinese audience to watch the Chinese team in the Olympic Games on the hundreds of millions . Reebok can not be compared with the 10 million to sign Yao Ming effect? Li Ning, the Chinese people directly familiar to sign Yao Ming in the Rockets teammate Chuck Hayes. & nbsp; & nbsp; & nbsp; Li Ning also signed Spain and Argentina's national basketball team, are the 2006 World C air jordan 11 space jam for sale hampionships and 2004 Olympic gold medalist in men's basketball, two international competitions, the United States advance sacked. Li Ning also compete with Sweden, Sudan and many other state-owned gold medal in international competition strength sports team signed a contract, and with the NBA, with the "big sharks" O'Neal also has a contract. & nbsp; & nbsp; & nbsp; while taking into Sean - Shane Battier is Yao's teammate, Olympic is up and he signed a seven-figure endorsement contracts. When Battier's name appears in trade rumors this summer, reportedly an executive director with the Houston Rockets flew Pick talks. And earlier this year, when Kobe Bryant is about to expire contract with Nike, Li Ning in the United States do not even have to sell shoes, go all out in the contract for the next Kobe Bryant. & nbsp; & nbsp; & nbsp; of course, for Nike and Adidas, they will not be surprised. 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